the past ten years and it stayed right in the middle. >> reporter: and that goes for local tv, too. we described george to will, and will predicted exactly what stations george watches in raleigh. nbc 17 and wral. >> i watch nbc 17 and i also watch wral. >> reporter: will even knew george had an audi in his driveway. >> you've learned a lot about who your constituency is. >> too much, maybe sometimes. >> reporter: and so the ads pile up. and the phone keeps ringing. >> how are you today? >> i'm sorry, have a great night. >> reporter: most of it targeted at george who insists the debates will be the most important factor in this decision. as for those carefully placed political ads -- >> i think it's lost its effect on me. >> you're actually purposely mentally tuning them out. >> tuning out, absolutely. >> reporter: the one factor george cannot tune out is his wife, vula. she is voting for president obama. and she may wield more influence than any ad or political argument. >> we've been married 40 years. okay? we know each other pretty well. i know what goes in one ear and out the other
